Beyond the Pale : The Story of Sierra Nevada Brewing Co.
Ken. Grossman
Bok Engelsk 2013 · Electronic books.
| Omfang | 1 online resource (274 pages)
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| Utgave | 1st ed.
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| Opplysninger | Intro -- Beyond the Pale: The Story of Sierra Nevada Brewing Co -- Copyright -- Contents -- Preface -- Acknowledgments -- Chapter 1: A Toaster, a Dryer, and a Glimpse of Things to Come -- Setting the Stage -- Toddler Tinkering -- Cast of Characters -- Youthful Adventures -- Education My Way -- A Central Character Enters the Scene -- New Hobbies -- My Homebrewing Beginnings -- Moving On -- Chapter 2: Chico -- Making Ends Meet -- Opening The Homebrew Shop -- The Homebrew Shop Grows -- The Turning Point -- Going Pro -- Chapter 3: Pioneer Days -- The Plan -- The Scavenger Hunt -- Friends and Resources -- An Expensive Lesson -- Putting the Puzzle Together -- Chapter 4: Materials and Ingredients -- Water -- Malt -- Yeast -- Hops -- Chapter 5: A Bag Full of Dreams but Empty Pockets -- The First Big Brew -- Brewing the First Pale Ale -- Chapter 6: To Market, To Market -- The Three-Tier System -- Our First Sales Pitch -- A Bottleneck in Packaging -- Casting a Wider Net -- Learning the Ropes -- The Growing Revolution -- Chapter 7: Growing Pains -- Over the Ocean and through the Woods -- From Relics to Reliability -- Getting Bigger and Better -- New Business Models for Craft Brewers -- Chapter 8: Moving On Up -- New Neighborhood -- Old World Copper, New World Brewhouse -- Hello 20th Street -- Goodbye Gilman Way -- Stepping Up Production -- Back to the Mountains -- Growing Boundaries -- Adding Infrastructure -- Finest Quality -- Chapter 9: The Time of Troubles -- Legal Jousting -- Continued Growth -- Forward Motion -- Considering Proposals -- The Changing Industry Changes the Deal -- Chapter 10: The Winchester Mystery Brewery -- New Brewery, Old Habits -- An Industry Evolved -- Chapter 11: Fork in the Road -- Project Ocean -- Refocusing -- Loss of a Friend -- Chapter 12: Germinating a Workforce -- Everybody Pitches In.. - Not a Creature was Stirring except for the Brewer -- Fostering Talent -- Employee Wellness -- A Holistic Approach -- The Health Opportunity Program (HOP) -- It's the Little Things -- Chapter 13: New Millennium, New Challenges -- Hop Wars -- The Barley Business -- Chapter 14: Doing the Right Thing -- Finding Alternative Power -- Fuel Cells -- Solar Power -- Keeping Track -- Chapter 15: Good Is Not Good Enough -- Fresh Beer Is Best -- The Search for the Holy Grail -- Back to My Roots -- Sharing What We Learned -- Collaborations -- Collaborating for a Cause -- Chapter 16: The Future -- No End in Sight to Sales Increases -- Index -- Supplemental Images.. - Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co. Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world." Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.
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| ISBN | 9781118221884
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