Applying a social listening methodology through a qualitative research project : assessing the perceptions of smart meters through a forum /
Alan Shaw.
Bok Engelsk 2022
| Omfang | 1 online resource : : illustrations.
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| Opplysninger | The UK government had planned to install 50 million smart meters across Great Britain by the end of 2020. Unfortunately, due to the poor uptake, this date has been pushed back to 2024. As it stands, the reasons for this consumer hesitancy are unclear, researchers could embark on surveys or focus groups to establish the cause; however, such approaches can be costly. Another option is to utilize a social listening approach, this is more cost-effective and provides an efficient use of your time, it also reduces participant bias. This case study illustrates how social listening was applied using the summative content analysis approach to establish why a section of UK consumers were reluctant to install smart meters into their homes. It also demonstrates how sentiment and engagement analysis was incorporated into the process, and how Pareto's 80:20 rule was used as a guiding framework to segregate the identified themes. There are also discussions relating to copyright infringements and potential mitigating defensives. Finally, the issue of incorporating active social listening (i.e., engaging directly with the public) is also considered.
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| ISBN | 9781529601350 : : No price
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