Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules.
Constantinos C. Markides
Bok Engelsk 2008 · Electronic books.
| Omfang | 1 online resource (252 pages)
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| Utgave | 1st ed.
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| Opplysninger | Intro -- Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules -- Contents -- Introduction -- The Secret of Success: A New Business Model -- So What? -- Creativity Is Not Enough -- A Very Specific Type of Innovation -- The Structure of the Book -- Chapter 1: THE INNOVATION IS IN THE BUSINESS MODEL -- What Is a Business Model? -- What Is an Innovation? -- Characteristics of Business-Model Innovations -- Who Wants to Be a Business-Model Innovator? -- Summary -- Chapter 2: DISCOVERING NEW BUSINESS MODELS -- Redefine the Field-What Business Am I In? -- Redefine Who Really Is the Customer -- Redefine What You Are Really Offering This Customer -- Redefine How You Play the Game in This Industry -- Questioning Is Not Enough: Create a Positive Crisis -- Creating Positive Crises -- Two Caveats -- Summary -- Chapter 3: CREATIVITY IS NOT ENOUGH: FROM DISCOVERING TO IMPLEMENTING NEW BUSINESS MODELS -- Discovering New Customers -- Offering New Value Propositions -- Putting in Place New Value Chains -- Protecting the Business Model by Scaling It Up Quickly -- Common Behaviors Toward Technology -- Summary -- Chapter 4: USING DUAL BUSINESS MODELS TO COMPETE: IS A SEPARATE UNIT NECESSARY? -- What to Do About Conflicts -- Is Separation Always the Solution? -- Four Strategies for Managing Dual Business Models -- No Single Best Way -- Summary -- Chapter 5: SEPARATION IS NOT ENOUGH: HOW TO ACHIEVE AMBIDEXTERITY -- Achieving Ambidexterity -- A Framework for Ambidexterity -- Summary -- Chapter 6: RESPONDING TO BUSINESS-MODEL INNOVATION -- Response One: Focus on My Business Model -- Response Two: Ignore It-"This Is Not My Business" -- Response Three: Disrupt the Disruptors -- Response Four: Embrace the New Business Model and Play Two Games -- Response Five: Migrate to the New Business Model but Scale It Up.. - When to Do What -- Summary -- Chapter 7: WHEN WOULD ESTABLISHED FIRMS DISCOVER NEW BUSINESS MODELS? -- Migrating from a Failing Business Model -- New Market Entry in Established Markets -- Scaling Up New Markets -- Who Scales Up New Markets? -- Summary -- Chapter 8: RETHINKING INNOVATION IN THE BIG FIRM -- Conflicting Skills and Attitudes -- What to Do with Business-Model Innovation -- Appendix A: EXAMPLES OF A FEW LESS WELL-KNOWN BUSINESS-MODEL INNOVATORS -- Appendix B: HOW TO ENHANCE CORPORATE CREATIVITY -- B.1 More Ways to Get Creative -- B.2 What Are Mental Models? -- B.3 How to Redefi ne Your Business -- Appendix C: HOW TO MEASURE RELATEDNESS BETWEEN TWO MARKETS -- The Right Way to Measure Relatedness -- Notes -- References -- Acknowledgments -- The Author -- Index.. - Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
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| Emner | |
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| ISBN | 9780470290941
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