Infographics : The Power of Visual Storytelling.
Josh. Ritchie
Bok Engelsk 2012 · Electronic books.
| Omfang | 1 online resource (266 pages)
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| Utgave | 1st ed.
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| Opplysninger | Intro -- Infographics: The Power of Visual Story Telling -- Copyright -- Contents -- Intro 1: Introduction -- A Brief History of Infographics -- The Purpose of This Book -- What This Book Is Not -- A Note on Terminology -- How to Use This Book -- Chapter 01: Importance And Efficacy: Why Our Brains Love Infographics -- Varied Perspectives on Information Design: A Brief History -- Objectives of Visualization -- Appeal -- Comprehension -- Retention -- Chapter 02: Infographic Formats: Choosing the Right Vehicle for Your Message -- Static Infographics -- Static Infographic Example: Reports for Internal Use -- Static Infographic Example: Content for Social/PR Distribution -- Combining Artistic Mediums -- Motion Graphics -- Interactive Infographics -- Interactive with Fixed Information (Manual Updates Required) -- Interactive Interface with Fixed Information Set (Display Updates Dynamically If New Information Is Manually Updated) -- Dynamic Interactive (Automatic Updates to Both Display and Underlying Information) -- Flexibility for the Future -- Applying the Right Format to Your Business -- Chapter 03: The Visual Storytelling Spectrum: An Objective Approach -- Understanding the Visual Storytelling Spectrum -- Targeted Audience -- Broad Audience -- Brand-Centric Content -- Editorial Content -- Chapter 04: Editorial Infographics -- What Are Editorial Infographics? -- Origins of Editorial Infographics -- In Print -- Online -- Editorial Infographics for Content Marketing -- Editorial Infographic Production -- Where Do Ideas Come From? -- What Makes An Idea Good? -- What Makes A Good Idea Actionable? -- Research -- Copywriting -- Briefing -- Design -- Chapter 05: Content Distribution: Sharing Your Story -- Posting On Your Site -- Distributing Your Content -- Patience Pays Dividends -- Chapter 06: Brand-Centric Infographics -- About Us" Pages.. - 1: Make Your Purpose Clear -- 2: Choose Your Bullets Wisely -- 3: Avoid Industry-Speak -- Product Instructions -- Visual Press Releases -- Presentation Design -- 1: Diversify Your Visual Repertoire -- 2: Minimize Slide Contents -- 3: Use Color Sparingly -- 4: Keep It Cohesive -- Annual Reports -- Chapter 07: Data Visualization Interfaces -- A Case for Visualization In User Interfaces -- Dashboards -- Visual Data Hubs -- Chapter 08: What Makes A Good Infographic? -- Utility -- Soundness -- Beauty -- Chapter 09: Information Design Best Practices -- Illustration -- It's All About The Information! -- When Illustration Can Be Harmful -- Don't Confuse Appropriateness with Quality -- Data -- Dealing with Data -- Data Types -- Graphing Relationships -- Visualization -- Chapter 10: The Future of Infographics -- Democratized Access to Creation Tools -- Socially Generative Visualizations -- Problem Solving -- Becoming a Visual Company -- Further Infographic Goodness -- Thank You -- Index.. - Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content-such as infographics and data visualization-can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781118420065
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