Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
Bok · Engelsk · 1995

Utgitt	Chicago : Irwin , c1995
Omfang	XIV, 850 s. : ill.
Emner	Industrial marketing - Management Marketing - Management Marketing - Management Case studies Product management
ISBN	025616911X