Are loyal customers profitable? : customer satisfaction, customer loyalty and customer profitability - detaljert visning

Are loyal customers profitable? : customer satisfaction, customer loyalty and customer profitability at the individual level

Øyvind Helgesen
Bok Engelsk 2000


Utgitt	Bergen : Foundation for Research in Economics and Business Administration , 2000
Omfang	IV, 36 s. : ill.
Opplysninger	SNF-project no. : 5050. - SNF-project: "Strategisk program i markedsforskning". - Elektronisk reproduksjon