The hard road to the softer side : lessons from the transformation of Sears /
Arthur C. Martinez with Charles Madigan.
Bok Engelsk 2001 · Electronic books
| Annen tittel | |
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| Utgitt | New York : : Crown Business, , 2001.
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| Omfang | 1 online resource (viii, 247 p., [8] p. of plates ) : ill. ;
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| Utgave | 1st ed.
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| Opplysninger | Includes index.. - Sears' history: the bad and the brilliant -- How Sears lost its customers -- The story of Sears: a century of selling -- Where I came from and how I got to Sears -- One hundred days to come up with a plan -- Transforming the old Sears culture -- Finding the true Sears customer -- and meeting her needs -- The dark days: legal disasters, customer nightmares, employee complaints -- Leadership is never "done": confronting new problems and management challenges -- Sears: rising like the Phoenix.. - "For the better part of a century, Sears, Roebuck and Company touched the lives of almost everyone in America. A stunning tale of marketing and savvy, the company started selling watches and quickly became an essential source of goods for the American home. Sears brought the Christmas dreams of distant children to life; introduced the American homemaker to a collection of appliances that stripped much of the drudgery from daily living; and put solid, dependable tools in the hands of strong, eager men. At the same time, it forged a solid relationship with its customers, earning that most valuable business asset of them all: loyalty.". - "And then, when it could least afford to, Sears lost its way. It gradually forgot about its customers. It no longer understood (or cared) who its competitors were. It shifted its focus inward, to the interests and needs of its huge bureaucracy, all at the expense of the customers who found themselves in declining, dismal stores. The greatest retailer in world history had become a company with a great past, a disappointing present, and a dismal future.". - "The Hard Road to the Softer Side: Lessons from the Transformation of Sears is the story of how Sears recovered from this downfall, told by the visionary who built the team that forged the company's rebirth. When Arthur Martinez took charge at Sears in 1992, he found a once-great company facing a loss of $4 billion, with a Soviet-style bureaucracy, little idea of its target customer, and an army of 300,000 disheartened employees. Many experts thought Sears was too far gone to save."--Jacket.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 1-299-12841-6. - 1-4000-4522-3
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