Brand medicine : the role of branding in the pharmaceutical industry
edited by Tom Blackett and Rebecca Robins
Bok Engelsk 2001
| Utgitt | New York : Palgrave , 2001
|
|---|---|
| Omfang | xxvi, 308 s. : ill.
|
| Emner | Brand choice - United States
Branding (Marketing) - United States Drugs - Marketing - United States Pharmaceutical industry - United States informasjonsdesign kommunikasjon |
| Dewey | |
| ISBN | 0333930983
|
