Creating breakthrough products : innovation from product planning to program approval
Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum
Bok Engelsk 2002
| Utgitt | Upper Saddle River, N.J. : Financial Times/ Prentice Hall , c2002
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|---|---|
| Omfang | XXXII, 302 s. : ill.
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| Emner | Marketing research
New products Product management Production planning produktutvikling innovasjon design |
| ISBN | 0139696946
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