Organizational rhetoric : situations and strategies
Mary F. Hoffman, Debra J. Ford
Bok Engelsk 2010 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | Thousand Oaks, Calif. : SAGE , cop. 2010
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| Omfang | 265 s : ill
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| Opplysninger | Description based upon print version of record.. - Cover; Brief Contents; Detailed Contents; Preface; 1 - Organizations and Rhetoric in Contemporary Culture; 2 - Identifying Rhetorical Strategies in Organizational Rhetoric; 3 - Rhetorical Situations in Organizations; 4 - Critical Approaches to Organizational Rhetoric; 5 - Evaluating and Critiquing Organizational Rhetoric; 6 - Identity Creation and Maintenance Rhetoric; 7 - Rhetoric About Issues; 8 - Rhetoric About Organizational Risk; 9 - Crisis Rhetoric; 10 - Organizational Rhetoric for Internal Audiences; Epilogue; Appendix; References; Index; About the Authors. - Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781412956680. - 9781412956697
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