Managing digital transformation /
Per Andersson, Staffan Movin, Magnus Mähring, Robin Teigland and Karl Wennberg (eds.) ; Karyn McGettigan, language editor
Bok Engelsk 2018
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| Omfang | 344 sidor : : illustrationer
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| Utgave | First edition
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| Opplysninger | Project sponsor: Stiftelsen Marknadstekniskt centrum, MTC. - Digitalization: Different perspectives: 1. Strategic challenges of digital innovation and transformation / Per Andersson and Christopher Rosenqvist -- 2. Reaping value from digitalization in Swedish manufacturing firms: untapped opportunities? / Magnus Mähring, Karl Wennberg, and Robert Demir -- 3. Digital platforms: a critical review of core concepts / Henrik Glimstedt -- The digital customer: 4. Catering to the digital consumer: from multichannel to omnichannel retailing / Sara Rosengren, Fredrik Lange, Mikael Hernant, and Angelica Blom -- 5. Digital trade data: which data should we collect and what should we do once we have it? / Claire Ingram Bogusz -- 6. Managing digital media investments / Erik Modig and Martin Söndergaard -- Re-organisation in order to bridge the gap to digital customers: 7. Digitalization of professional services: the case of value creation in virtual law firms / Tale Skjølsvik, Karl Joachim Breunig, and Frida Pemer -- 8. Robotisation of accounting in multi-national companies: early challenges and links to strategy / Martin Carlsson-Wall and Torkel Strömsten -- 9. Uncertainty and complexity in predictions from big data: why managerial heuristics will survive datafication / Gustav Almqvist -- 10. Explaining the behaviour of news consumption / Adam Åbonde -- 11. Digital transformation supporting public service innovation: business model challenges and sustainable development opportunities / Per Andersson and Lars-Gunnar Mattsson -- Business models and ecosystems: 12. The role and potential of IoT in different ecosystems / Jan Markendahl, Stefan Lundberg, and Staffan Movin -- 13. Digitalization, collective intelligence, and entrepreneurship in the care sector / Erik Lakomaa -- 14. AgTech and the city: the case of vertical farming and shaping a market for urban-produced food / Maria J. Bustamante -- Future outlook: 15. Future outlook on digitalization / Robin Teigland, Claire Ingram Bogusz, and Anna Felländer
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| Emner | |
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| ISBN | 978-91-86797-31-7
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