The Hands-On Guide for Science Communicators : A Step-by-step Approach to Public Outreach
Lars Lindberg. Christensen
Bok Engelsk 2007 · Electronic books.
| Utgitt | New York : Springer , c2007
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| Omfang | 1 online resource (281 p.)
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| Opplysninger | Description based upon print version of record.. - Foreword; Preface; Acknowledgements; CONTENTS; PART I Setting the scene; 1. Science communication; 2. The communication process; 3. The communication office; PART II The production; 4. Overview of the production chain; 5. Target groups; 6. Product types; 7. Written communication; 8. Press releases; 9. Production of printed products; 10. Visual communication; 11. Technical set-up; 12. Distribution; 13. Evaluation and archiving; PART III Selected topics; 14. Making websites; 15. Video production; 16. Crisis communication; 17. Guidelines for scientists and communicators. - 18. How to host a press conference19. Overcoming national barriers; 20. Going commercial; 21. Credibility in science communication; 22. The Hubble Space Telescope - a public outreach case study; 23. Community initiatives; PART IV Finishing off; 24. Summary; References; Web links; Appendix A: Astrononomical image processing for EPO use; Appendix B: Case study: The Washington Charter; Glossary; Index. - Offers practical advice on all aspects of science communication. This practical guide features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient work flow, distribution, promotion, advertising, and more.
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| Dewey | |
| ISBN | 0387263241. - 9780387263243
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