Brand Hollywood : selling entertainment in a global media age
Paul Grainge
Bok Engelsk 2008
| Utgitt | London : Routledge , 2008
|
|---|---|
| Omfang | XII, 212 s. : ill
|
| Emner | Brand name products
Corporate image Motion pictures - Marketing - United States hollywood globalisering usa film filmindustri underholdning |
| ISBN | 0415354048. - 0415354056. - 9780415354042. - 9780415354059
|
