Individual and cross media communication in converging media environments : a review of research on - detaljert visning

Individual and cross media communication in converging media environments : a review of research on the antecedents and effects of communication using various media in marketing contexts

Herbjørn Nysveen
Bok Engelsk 2002


Utgitt	Bergen : Institute for Research in Economics and Business Administration , 2002
Omfang	VI, 92, V s.
Opplysninger	SNF-project no. : 6500. - SNF-prosjekt: Mobile and Channel Integrating Electronic Commerce
Emner	Konvergens Medier Kommunikasjon Interaktivitet