Digital marketing strategy : text and cases

Glen L. Urban
Bok · Engelsk · 2003

Utgitt	Upper Saddle River, N.J. : Pearson Prentice Hall , 2003
Omfang	xvii, 195 s. : ill.
Emner	Consumer behavior Electronic commerce - Management Internet marketing Marketing - Management Vis mer... Strategic planning markedsføring internett elektronisk handel
ISBN	0131831771