Record label marketing
Thomas W. Hutchison, Amy Macy, Paul Allen
Bok Engelsk 2006 Thomas W Hutchison
| Utgitt | Amsterdam : Focal Press Elsevier , c2006
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| Omfang | XVI, 410 s. : ill.
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| Opplysninger | Contents: Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.. - Includes bibliographical references and index.
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| Emner | Music trade
Sound recording industry Sound recordings - Marketing musikkindustri markedsføring plater |
| ISBN | 0240807871
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