Communication effects in sponsorships : an assessment of how different communication strategies can - detaljert visning

Communication effects in sponsorships : an assessment of how different communication strategies can enhance incongruent sponsorships

Siv Skard
Bok Engelsk 2010


Utgitt	Bergen : Norwegian School of Economics and Business Administration , 2010
Omfang	IX, 199 s. : ill.
Opplysninger	Avhandling (ph.d.) - Norges handelshøyskole, Bergen, 2010. - Elektronisk reproduksjon
Dewey	658.834
ISBN	9788240502249