Ratings analysis : theory and practice

James G. Webster, Lawrence W. Lichty
Bok · Engelsk · 1991

Utgitt	Hillsdale, N. J. : Lawrence Erlbaum , 1991
Omfang	ix, 290 s. : ill.
Emner	Radio audiences Radio programs - Ratings Methodology Television audiences Television programs - Ratings Methodology
ISBN	0805802398. - 080580949X