The logo design idea book : inspiration from 50 masters /
Steven Heller
Bok · Engelsk · 2020
| Medvirkende | |
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| Omfang | 128 sider : : illustrasjoner ;
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| Opplysninger | Introduction: Idea + identity = logo -- Give personality to letters: AEG, Braun, Milan Metro, PTT, IBM, AC/DC, Leica, The Met, V&A, The Cooper Union, eBay, GERO Health, Help Remedies, Headline Publishing, Virto, Wien Modern, Restaurant du Cercle de la Voile de Neuchâtel -- Develop a memorable monogram: Crane & Co., Obama, Volvo, Riot -- Make a symbol carry the weight: Windows, Qatar, CVS Health, 23andMe -- Transform from one identity to another: BP, NASA, LEGO, Issey Miyake's L'Eau d'Issey, Jewish Film Festival -- Make a mnemonic: Campari, Le Diplomate, JackRabbit, Duquesa Suites -- Illustrate with wit and humour: Dubonnet, Brooklyn Children's Museum, Art UK, Art Works, Music Together, Amazon, ASME, Edition Unik, Ichibuns, Oslo City Bike -- Include secret signs: Solidarity, FedEx, 1968 Mexico Olympics, Telemundo, Nourish, PJAIT.. - Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.
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| Emner | |
| Dewey | |
| ISBN | 9781786274120
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