Marketing research
Alvin C. Burns
Bok · Engelsk · 2026
| Medvirkende | |
|---|---|
| Omfang | 394 sider : illustrasjoner, figurer, tabeller
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| Utgave | Tenth edition, Global edition.
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| Opplysninger | Introduction to Marketing Research ; The Marketing Research Process ; Research Design ; Secondary Data ; Qualitative Research Techniques ; Evaluating Survey Data Collection Methods ; Understanding Measurement, Developing Questions, and Designing the Questionnaire ; Sample Size and Sample Selection ; Data Quality Issues and Datasets ; Performing Descriptive Analysis, Computing Confidence Intervals, and Testing Hypotheses ; Implementing Basic Differences Tests ; Making Use of Associations Tests ; Understanding Regression Analysis Basics ; Communicating Insights.
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| Emner | |
| Dewey | |
| ISBN | 1292762756. - 9781292762753
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