The third source of brand saliency : The role of consumers’ memory trace in the attentional priori - detaljert visning

The third source of brand saliency : The role of consumers’ memory trace in the attentional prioritization of brands

Monica Therese Hagen-Aga
Bok Engelsk 2025


Omfang	116 sider : illustrert
Opplysninger	"Dissertation for the degree of PhD Marketing Management " - Tittelsiden. - Avhandling (ph.d.) - Universitetet i Sørøst-Norge, 2025
Dewey	658.827
ISBN	9788284830285