A twenty-first century guide to Aldersonian marketing thought


edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro
Bok Engelsk 2006
Utgitt
New York : Springer Science+Business Media , c2006
Omfang
XXII, 581 s. : ill.
Emner
Alderson, Wroe : (NO-TrBIB)99012290
Marketing
ISBN
0387261753. - 9780387261751

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