Doing media research
Michael Stevenson
Bok · Engelsk · 2025
| Medvirkende | |
|---|---|
| Omfang | xvi, 296 sider : illustrasjoner
|
| Opplysninger | Section I: Fundamentals. What is research? -- What is an idea? -- What is a media research topic? -- What is a research question? -- What is a theoretical framework? -- What is method? -- What is analysis? -- What is ethical research? -- Section II: The research process. Choosing sources and collecting data -- Picking apart and piecing together: interpreting media texts -- Sorting and counting: structured analysis of media content -- Asking and listening: researching with producers, audiences and users -- mapping and visualizing: illustrating ideas and exploring data -- Genres of research writing -- Argumentation -- Responsible citation -- Giving and receiving feedback.. - "What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.You will encounter: A 'Fundamentals' section covering eight big topics like 'what is method?' ; A global perspective reflected in case studies of media research in Asia, Africa and South America ; Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes ; Integrated discussion of contemporary issues like the ethics of social media research. This essential companion will empower any media student to tackle their research with confidence and skill. "-- Back cover.
|
| Emner | |
| Dewey | |
| ISBN | 1529602041. - 152960205X. - 9781529602043. - 9781529602050
|