Marketing English books, 1476-1550 : how printers changed reading /
Alexandra Da Costa
Bok · Engelsk · 2020 · History.
| Omfang | xvi, 270 pages : illustrations (black and white)
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| Utgave | First Edition.
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| Opplysninger | Introduction -- Devotional Reading -- 1. Sweet consolation: catechetical and contemplative guides -- 2. Dangerous fruit: selling forbidden books -- Worldly Reading -- 3. A taste for trifles: romances, scurrilous tales and merry gests -- 4. A hunger for news: pamphlets and broadsheets -- Practical Reading -- 5. Wide-ranging appetites: pilgrimage guides, advertisements and souvenirs -- 6. For the reader's digest: books for the householder, husband and housewife -- Afterword.. - "Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman - as most did - that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements;and household advice."--Back cover.
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| ISBN | 0198847580. - 9780198847588
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