Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas /
Pier Paolo Perdrini
Bok · Engelsk · 2018
| Annen tittel | |
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| Omfang | viii, 202 pages : : illustrations, maps ;
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| Opplysninger | Propaganda and persuasion -- Persuading for the Great War -- The organization of the persuasive apparatus -- Attracting attention -- Children as decoy -- Beauty as decoy -- Repeating the message -- The power of questions -- The persuasion of the source -- The authority of source -- The authority of quotations -- Unity is strength -- Silencing the critics -- Origins unite -- The call of the banner -- Other patriotic symbols of unity -- Target 1: The home front -- Out of duty and solidarity -- To educate, inform -- Persuading to invest -- Children and the principle of familiarity -- Women as weapons of persuasion -- Reciprocity. I am fighting for you! -- Reciprocity and the strategy of shame -- The veterans -- The intellectuals -- The Afro-Americans -- The immigrants -- Target 2: Men to enlist -- Follow the example -- Follow the example of your ancestors -- Follow the example of your countrymen -- Follow the example of sportsmen -- Follow the example of your friends -- The propaganda of fear -- Denouncing the crimes of the enemy -- Demonizing the enemy -- The principle of scarcity. Illustrating threats -- Democracy -- Liberty -- Honour and justice -- The Family -- Conclusion.
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| Emner | |
| Dewey | |
| ISBN | 9781138293915 (hardback : alk. paper)
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| ISBN(galt) | 9781315231815 (ebook)
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