The back of the napkin : solving problems and selling ideas with pictures
Dan Roam
Bok · Engelsk · 2009
| Omfang | xv, 282 sider : illustrasjoner (noen i farger)
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| Utgave | Expanded edition. First edition.
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| Opplysninger | Introductions : anytime, anyone, anywhere : solving problems with pictures -- Discovering ideas : looking better, seeing sharper, imagining further : tools and rules for good visual thinking -- Developing ideas : the visual thinking MBA : putting visual thinking to work -- Selling ideas : it's showtime.. - The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures. DAN ROAM is the author of the international bestseller The Back of the Napkin, the most popular visual-thinking business book of all time. Fast Company, BusinessWeek, and The Times (of London) named it the best creativity and innovation book of the year. His other books are Unfolding the Napkin and Blah Blah Blah. Dan is the founder and president of Digital Roam Inc., a consulting firm that uses visual thinking to solve complex problems for clients. He lives in San Francisco.
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| Emner | Creative ability in business.
Management - Audio-visual aids. Problem solving - Audio-visual aids. Visualization. bedriftsledelse problemløsing visualisering beslutningsprosesser kreativitet |
| Dewey | |
| ISBN | 9781591843061
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