Fast politics : propaganda in the age of TikTok
Fast politics
Bok · Engelsk · 2024
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| Omfang | xvi, 196 sider : illustrasjoner
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| Opplysninger | På bakside av tittelside: "Pte. Ltd. 2023, corrected publication 2024". - Part I: Research on the making: new codes for political communication -- TikTok: new media, old propaganda - state of the art and possibilities for political communication / Pablo Sabag M., Laura Pérez Rastrilla, Armando Recio García -- The moving body as the articulator, meme and affective link in political communication on TikTok / Paolo Gerbaudo and Iago Moreno -- Scrolling politics in the politainment era / Ana Salazar -- Part II: Leaping from lip-sync to politics: redefining public debate through an app -- From popular culture to popular politics: TikToking in India and Bangladesh / Ratan Kumar Roy and Ahana Choudhury -- The dangerous but efficacious potency of the social media Behemoth TikTok and U.S. politics with genZ: conceptualizing mis-, disinformation and propaganda on TikTok / Young Joon Lim and Lynse Larance Guerra -- Communication strategies on TikTok during the 2021 Ecuadorian presidential election / María Claudia Rivera Prado and Kevin Lupiciano Barreto Coello -- Part III: Europe's far right plays TikTok: parties' strategies and users' reactions -- OK boomer: "political" discussion and user reactions to political communication in Matteo Salvini's TikTok / Laura Cervi and Santiago Tejedor -- Alternative TikTok tactics: how the German right-wing populist party AfD plays the platform / Marcus Bösch -- The Spanish far right's use of TikTok: the case of Vox in the 2022 regional Andalusian election campaign / Andrea Castro-Martínez, José Luis Torres-Martín, and Pablo Díaz-Morilla.. - "In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages. Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all."--
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| Emner | TikTok (Elektronisk ressurs)
Communication in politics - Case studies Social media - Political aspects. TikTok (Electronic resource). Vis mer... Kommunikasjonsstrategi
Politisk kommunikasjon Propaganda Sosiale medier TikTok fallstudie kohderyhmät kommunikationskultur kommunikationssociologi kommunikationsstrategier målgrupper organisationskommunikation partier poliittinen kulttuuri poliittinen mainonta poliittinen viestintä politiikka politik politisk kommunikation politisk kultur politisk reklam propaganda puolueet påverkan sociala medier sosiaalinen media tapaustutkimus vaikuttaminen viestinnän sosiologia viestintäkulttuuri viestintästrategiat yhteisöviestintä |
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| ISBN | 978-981-99-5109-3
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