Creating a data-driven organization : practical advice from the trenches /
Carl Anderson
Bok · Engelsk · 2015
| Omfang | xiv, 285 sider
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| Opplysninger | What do we mean by data-driven? -- Data quality -- Data collection -- The analyst organization -- Data analysis -- Metric design -- Storytelling with data -- A/B testing -- Decision making -- Data-driven culture -- The data-driven C-Suite -- Privacy, ethics, and risk -- Conclusion.. - "What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.
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| Dewey | |
| ISBN | 9781491916919
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