Luxury fashion and media communication : between the material and immaterial /
Luxury fashion and media communication
Bok · Engelsk · 2024
| Medvirkende | |
|---|---|
| Omfang | viii, 214 sider : illustrasjoner
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| Opplysninger | Introduction / Paula von Wachenfeldt and Magdalena Petersson McIntyre. Contemporary luxury and the communication of jewellery / Patrizia Calefato. Sensing luxury: the meaning and embodiment of objects in film commercials / Paula von Wachendeldt. Selling luxury: guided sensory communication in the perfume store / Magdalena Petersson McIntyre. Chanel's ascent to the pinnacle of luxury: a triadic model of evolution for luxury brands / Thomaï Serdari. Intellectual property rights and the mediation of luxury / Véronique Pouillard. Strategical capabilities of luxury fashion: the case of Loewe / Isabel Garcia Hiljding and Lourdes Susaeta. From tween to teenagers: the meaning and consumption of luxury among children / Yasmin Sekhon Dhillon. Symbolic consumption of luxury fashion brands in China: motives, expression and media / Emma Björner and Xinxin Liu. Luxury fashion brands and ethicality: the importance of expressing one's true self / Gwarlann De Kerviler.
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| Emner | |
| ISBN | 9781350291065
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