Research handbook on strategic communication
Research handbook on strategic communication
Bok · Engelsk · 2022 · Håndbøker
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| Omfang | xix, 501 sider : illustrasjoner
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| Opplysninger | 1. Introduction: the emergent field of strategic communication -- PART I. FUNDAMENTALS -- 2. Strategic communication: a discipline in the making? -- 3. The saying and the doing: when communication is strategic -- 4. Persuasion, promotion, spin, propaganda? -- 5. Strategic communication: historical overview and concept development -- 6. Dialogue as a tool of strategic communication? -- 7. From strategy to strategizing -- 8. Understandings of organization in strategic communication research -- 9. Public sphere -- PART II. PERSPECTIVES --10. The institutional perspective on strategic communication: bringing culture and society back in -- 11. Democracy, strategic communication and lobbying -- 12. Place matters: expanding the research agenda for strategic communication -- 13. Gender in strategic communication: feminization, stereotypes and a search towards excellence -- 14. Communication professionals -- 15. Artificial intelligence, big data and all change -- 16. Strategic organizational listening -- PART III. PROCESSES -- 17. Communication management: structures, processes, and business models for value creation through corporate communications -- 18. Crisis communication as strategic communication: process and insights -- 19. The strategic role of internal crisis communication -- 20. Political communication -- 21. The past, the present, and the future of public diplomacy research -- 22. Corporate responsibility and strategic communication -- 23. Corporate branding between corporate, stakeholders, and society -- 24. Ethical internal communication -- 25. Leadership communication during turbulent times -- 26. Engagement as strategy: a framework for strategic communication -- 27. Agile integrated communication: content-based approach -- 28. Digital strategic communication through digital media-arenas -- 29. Internal social media: a promise of participatory communication and organizational transparency -- 30. Exploring the vertical communication chain in the light of post-bureaucracy -- 31. Communicative coworkership -- 32. Measurement and evaluation: framework, methods, and critique.. - "Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Divided into three key parts - fundamentals, perspectives, and processes - the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Research Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights."-- Bokens bakside
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| Dewey | |
| ISBN | 9781800379886
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