Entrepreneurship : the practice and mindset
Heidi M. Neck
Bok · Engelsk · 2020
| Annen tittel | |
|---|---|
| Originaltittel | [ Entrepreneurship ]
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| Medvirkende | |
| Omfang | xliii, 486 sider : illustrasjoner
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| Utgave | International student edition. - Second edition
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| Opplysninger | Part I Entrepreneurship is a life skill -- 1 Practicing entrepreneurship -- 2 Activating an entrepreneurial mindset -- Part II Creating and developing opportunities -- 3 Creating and recognizing new opportunities -- 4 Using design thinking -- 5 Building business models -- 6 Developing your customers -- 7 Testing and experimenting with new ideas -- 8 Developing networks and building teams -- Part III Evaluating and acting on opportunities -- 9 Creating revenue models -- 10 Planning for entrepreneurs -- 11 Anticipating failure -- Part IV Supporting new opportunities -- 12 Bootstrapping and crowdfunding for resources -- 13 Financing for startups -- Supplement A. Financial statements and projections for startups -- 14 Navigating legal and IP issues -- 15 Engaging customers through marketing -- Supplement B. The pitch deck -- 16 Supporting social entrepreneurship
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| Dewey | |
| ISBN | 9781071808078
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