| Medvirkende
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| Omfang
| xxix, 568 sider : : illustrasjoner, figurer
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| Utgave
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| Opplysninger
| Previous edition: published as by Douglas West, John Ford, Essam Ibrahim. 2015.. - Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
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| Emner
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| Dewey
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| ISBN
| 0198856768. - 9780198856764
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