Effects of brand personality on evaluations of western brands in Russia : the moderating role of con - detaljert visning

Effects of brand personality on evaluations of western brands in Russia : the moderating role of consumer ethnocentrism

Magne Supphellen
Bok Engelsk 2000


Utgitt	Bergen : Foundation for Research in Economics and Business Administration , 2000
Omfang	17 bl. : fig.
Opplysninger	"SNF-project no. 6490: "Building Efficient Images - a Study of International Image Programs in Norway"". - SNF-prosjektnr : 6490. - Elektronisk reproduksjon