Impact of ICTs on event management and marketing
Kemal Birdir
Bok · Engelsk · 2021
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| Omfang | xx, 357 pages : : illustrations ;
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| Opplysninger | Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar.. - "This book explores the impact of new information and communications technologies on event management and marketing"--
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| Emner | |
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| ISBN | 9781799849544. - 9781799857013
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