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Omfang
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Opplysninger
| Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclusion -- Glossary -- Bibliography.
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Emner
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Geografisk emneord
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Dewey
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ISBN
| 9780253054883. - 9780253054890
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