Strategic management : a competitive advantage approach : concepts and cases
Fred R. David
Bok · Engelsk · 2017
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| Medvirkende | |
| Omfang | 680 sider : illustrasjoner, tabeller, figurer
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| Utgave | Global edition. - Sixteenth edition
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| Opplysninger | 1. Strategic Management Essential THE COHESION CASE: Nestlé S.A, 2016 2. Outside-USA Strategic Planning 3. Ethics, Social Responsibility, and Sustainability 4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring Appendix Guidelines for Case Analysis. - "In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions."
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| Emner | |
| Dewey | |
| ISBN | 9781292148496
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