International marketing
Philip R. Cateora
Bok · Engelsk · 2020
| Originaltittel | [ International marketing .] Engelsk
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|---|---|
| Medvirkende | |
| Omfang | xxxii, 682 sider : illustrasjoner, kart, figurer
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| Utgave | Eighteenth edition :
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| Opplysninger | Forrige utgave: 2016. - Part One An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part Two The Cultural Environment of Global Market 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. The Political Environment: A Critical Concern 7. The International Legal Environment: Playing by the Rules Part Three Assessing Global Market Opportunities 8. Developing a Global Vision through Marketing Research 9. Economic Development and the Americas 10. Europe, Africa, and the Middle East 11.The Asia Pacific Region Part Four Developing Global Marketing Strategies 12. Global Marketing Management: Planning and Organization 13. Products and Services for Consumers 14. Products and Services for Businesses 15. International Marketing Channels 16. Integrated Marketing Communications and International Advertising 17. Personal Selling and Sales Management 18. Pricing for International MarketsPart Five Implementing Global Marketing Strategies 19. Inventive Negotiations with International Customers, Partners, and Regulators Part Six Supplementary Material The Country Notebook: A Guide for Developing a Marketing Plan. - "Pioneers in the field, Cateora, Gilly, and Graham and Money continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region"
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| Emner | Export marketing.
International business enterprises. markeder eksport internasjonal markedsføring eksportmarkedsføring |
| Dewey | |
| ISBN | 1260547876. - 9781260547870
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