Social media marketing
Tracy L. Tuten
Bok · Engelsk · 2020
| Originaltittel | [ Social media marketing .] Engelsk
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|---|---|
| Omfang | xiii, 466 sider.. : illustrasjoner, tabeller, figurer
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| Utgave | 4th edition
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| Opplysninger | Part One: Foundations of Social Media Marketing Chapter 1: The Social Media Environment Chapter 2: Social Consumers Chapter 3: Network Structure and Group Influences in Social Media Part Two: Social Media Marketing Strategy and Planning Chapter 4: Social Media Marketing Strategy Chapter 5: Tactical Planning and Execution Part Three: The Four Zones of Social Media Chapter 6: Social Community Chapter 7: Social Publishing Chapter 8: Social Entertainment Chapter 9: Social Commerce Part Four: Social Media Data Management and Measurement Chapter 10: Social Media Analytics Chapter 11: Social Media Metrics Part Five: Social Media Marketing in Practice The Case Zone. - "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
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| Emner | sosiale medier internett markedsføring markedsføringsledelse
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| Dewey | |
| ISBN | 9781529731989. - 9781529731996
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| ISBN(galt) |
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