Happy is Up, Sad is Down : 65 Metaphors for Design
Jörn Hurtienne
Bok · Engelsk · 2020
| Medvirkende | |
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| Omfang | 304 sider
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| Opplysninger | We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. This is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values.
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| Emner | metaforer psykologi design produktutvikling konseptutvikling metaphors psychology product development concept development
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| Dewey | |
| ISBN | 9063695934. - 9789063695934
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