The new business road test : what entrepreneurs and investors should do before launching a lean start-up /
John W. Mullins
Bok · Engelsk · 2018
| Omfang | xx, 337 sider : : illustrasjoner ;
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| Utgave | Fifth edition.
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| Opplysninger | My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
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| Emner | Marketing research.
New business enterprises - Planning. forretningsforetak forretningsvirksomhet markedsforskning markedsundersøkelser nydannelser |
| Dewey | |
| ISBN | 9781292208398 (pbk.)
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| ISBN(galt) | 9781292208404 (pdf). - 9781292208411 (epub)
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