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Utgitt
| New York : Routledge , 2018
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Omfang
| xviii, 465 sider : illustrasjoner
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Utgave
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Opplysninger
| Revised edition of the author's Psychological foundations of marketing, 2013.. - Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
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Emner
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Dewey
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ISBN
| 9781138219144 (hbk). - 9781138219151 (pbk)
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ISBN(galt)
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