The rise of management-speak
· Björn Rombach & Patrik Zapata (eds) ; translation from Swedish by Jessica Enevold.
Bok · Engelsk · 2010
| Medvirkende | |
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| Omfang | 255 s. : ill.
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| Opplysninger | "Essays about why people who speak the language "management-speak" always seem to win arguments, not because they know more, but because they speak the right language. When important decisions are made - whether in organizations or in a public debate - the winner is almost certainly a management-speaker. It does not matter if the opponent is a well informed, committed and competent professional, a well prepared representative of an interest group, a politician with a large backing or a journalist who has been digging deep, still, the management-speaker gets the last say. The management-speakers do not have better knowledge of the factual matters, they are not more devoted than others, they do not represent stronger interests and they do not know anything more about the present or the future than other people. They are successful in managing decisions and decision makers into the right direction, because they speak a more powerful language than the others - the Management-Speak. This book contains essays on the language management-speak, its significance and the use of it. The essays are addressed to all readers who seek an answer to the question why management-speak really matters. The authors are Swedish academics within the fields of business and language as well as a journalist and a business consultant: Johan Berglund, Lars Engwall, Maria Grafstroem, Sven Jungerhem, Lars Melin, Margareta Norlin, Alf Rehn, Bjoern Rombach, David Skoeld, Aasa Wengelin, Patrik Zapata."
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| Emner | |
| Dewey | |
| ISBN | 9789173350051
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