The Nordic wave in place branding : poetics, practices, politics
The Nordic wave in place branding
Bok · Engelsk · 2019
| Medvirkende | |
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| Omfang | xxii 254 sider : illustrasjoner
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| Opplysninger | The Nordic wave in place branding: moving back and forth in time and space -- Part I. Poetics of Nordicity -- Part II. Nordic place-making practices -- Part III. Politics of disruptive Nordic place branding -- Part IV. Conclusion.. - "This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science. Chapters are organized according to three themes of poetics, practices, and politics, which deal with the construction, enactment, and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration, and transparency. At the same time, Nordic ideals, policies, and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, this book will enhance theoretical, methodological, and practitioner perspectives in international place branding. Of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication."
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| Emner | Place marketing.
Merkevarebygging markedsføring merkevarebygging byer regioner land stedsmarkedsføring destinasjonsmarkedsføring omdømmebygging turisme stedstilhørighet nasjonal identitet Norden |
| Geografisk emneord | |
| Dewey | 658.802 . - 658.8270948
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| ISBN | 9781788974318
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