Global strategy and management : theory and practice
Paul N. Gooderham
Bok · Engelsk · 2019
| Originaltittel | |
|---|---|
| Medvirkende | |
| Omfang | XXII, 371 sider : tabeller, figurer
|
| Utgave | Second edition
|
| Opplysninger | Contents: Introduction 1. Setting the scene: The multinational enterprise 2. Why and how firms internationalize 3. International strategy and competitive advantage 4. Strategic decisions: Operating modes 5. Managing external stakeholders 6. Corporate social responsibility 7. National culture 8. Institutional context 9. Social Capital building and knowledge transfer 10. Cross-national transfer of HRM 11. International career development as global strategy Index. - "This textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and complex cultural contexts.How can managers of MNEs address pressures for local responsiveness and global integration? What are cultural and institutional differences and how do they impact the management of MNEs?How can managers create social capital across the MNE in the face of such differences? How can managers ensure knowledge transfer across the MNE? How can human resources be managed in a world of differing standards?"
|
| Emner | International business enterprises - Management
multinasjonale selskaper korporasjoner bedrifter firma konkurranse konkurransefordeler konkurransefortrinn bedriftsledelse internasjonalisering globalisering kulturforskjeller |
| Dewey | |
| ISBN | 9781788114837. - 9781788114851
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