| |
|---|
| Omfang
| 141 sider : illustrasjoner
|
|---|
| Opplysninger
| Twitter for relationship building -- The fan-team relationship -- Getting social -- Online fan engagement & fan-team relationships -- Content strategies & relationship marketing -- Brand personality -- Connecting with athletes -- Dialogue -- Recommendations.. - "This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"--
|
|---|
| Emner
| |
|---|
| Dewey
| |
|---|
| ISBN
| 9781498540056. - 9781498540070
|
|---|
