Digital business and e-commerce management : strategy, implementation and practice
Dave Chaffey
Bok · Engelsk · 2019
| Originaltittel | |
|---|---|
| Medvirkende | |
| Omfang | xxxvii, 640 sider : illustrasjoner
|
| Utgave | Seventh edition
|
| Opplysninger | Brief contents Preface About the author Publisher’s acknowledgements Part 1 - Introduction1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 Managing digital business infrastructure 4 Key issues in the digital environment Part 2 - Strategy and applications 5 Digital business strategy 6 Supply chain and demand 7 Digital marketing8 Customer relationship management Part 3 Implementation 9 Customer experience and service design 10 Managing digital transformation and growth hacking Glossary Index. - "Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation."
|
| Emner | Business enterprises - Computer networks.
Electronic commerce. elektronisk handel e-handel netthandel internett markedsføringsledelse bedriftsledelse |
| Dewey | |
| ISBN | 9781292193335
|
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