Food and wine festivals and events around the world : development, management and markets
[edited by] C. Michael Hall and Liz Sharples
Bok · Engelsk · 2014
| Medvirkende | |
|---|---|
| Omfang | xxii, 351 sider, [8] plansjer : illustrasjoner (hovedsakelig i farger)
|
| Utgave | [New edition]
|
| Opplysninger | Tidligere utgave: Butterworth-Heinemann, 2008. - Food events, festivals and farmers' markets : an introduction / C. Michael Hall and Liz Sharples -- Food events and the local food system : marketing, management and planning issues / C. Michael Hall and Liz Sharples -- From haggis to high table : a selective history of festival and feast as mirrors of British landscape and culture / Ian D. Rotherham -- Conceptualizing festival-based culinary tourism in rural destinations / Carol Kalkstein-Silkes, Liping A. Cai and Xinran Y. Lehto -- Case study on the use of Scottish food events in promoting Scottish tourism and food / Wendy Barrie -- Food and wine festivals : stakeholders, long-term outcomes and strategies for success / Anne-Marie Hede -- Ludlow Marches Food and Drink Festival / Liz Sharples and Howard Lyons -- Food and wine events in Tasmania, Australia / Stuart Crispin and Dirk Reiser -- Apples, cider and celebration / Liz Sharples -- Segmenting wine festival visitors using their personal involvement with wine / Jingxue (Jessica) Yuan [and four others] -- Beer festivals : a case study approach / Howard Lyons and Liz Sharples -- Wine connoisseurs or curious tourists? : the participants in wine festivals / Meg Houghton -- The authentic market experience of farmers' markets / C. Michael Hall [and three others] -- Connecting farmers' markets and tourists in New Brunswick, Canada / Lee Jolliffe -- From sake to sea urchin : food and drink festivals and regional identity in Japan / Atsuko Hashimoto and David J. Telfer -- Airey's Inlet Farmers' Market : where the coast meets the ranges / Anne-Marie Hede -- Farmers' markets as events for local cultural consumption : the Otago Farmers' Market (Dunedin, New Zealand) explored / Richard Mitchell and David Scott -- Case study : the tale of three markets / Jane F. Eastham -- Food festival research methods and approaches / Howard Lyons -- Future issues and trends : food events, festivals and farmers' markets / C. Michael Hall and Liz Sharples.. - Food and Wine Festivals and Events Around the World is a pioneering text that recognizes the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognizes the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies to illustrate practice and contextualise theory. Bringing together an international contributor team of experts, this is the first book to study this profitable and expanding area of the tourism industry and provides a unique resource for those studying in the fields of tourism, event management and culinary arts
|
| Emner | |
| Dewey | |
| ISBN | 0-7506-8380-5. - 978-0-7506-8380-7
|