Strategic social media : from marketing to social change
L. Meghan Mahoney
Bok · Engelsk · 2017
| Omfang | ix, 347 s. : ill.
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| Opplysninger | Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media.. - This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
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| Emner | Internett
Brukergenerert innhold Digital markedsføring Sosiale medier |
| ISBN | 1118556844. - 1119259193. - 9781118556849. - 9781119259190
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