| |
|---|
| Omfang
| viii, 382 sider : : illustrasjoner ;
|
|---|
| Utgave
| |
|---|
| Opplysninger
| Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
|
|---|
| Emner
| |
|---|
| Dewey
| |
|---|
| ISBN
| 0749481978. - 9780749481971
|
|---|
