A practical introduction to mixed methods for business and management
Patricia Bazeley
Bok · Engelsk · 2019
| Omfang | VII, 123 sider
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| Opplysninger | "Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.Suitable for business and management students and researchers undertaking their own mixed methods research."--Publisher
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| Emner | Business - Research - Methodology.
Mixed methods research. forskningsmetoder bedriftsøkonomi ledelse |
| Dewey | |
| ISBN | 9781526462480. - 9781526462480 : £65.00. - 9781526462497 : £21.99. - £17.99
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| ISBN(galt) | 9781526462909 (ePub ebook) :
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